Dubai
Advertising
Retail and Hospitality, Education, Healthcare, Public Places
Project Highlights
- The client approached us with the idea of developing a user-friendly digital signage IoT solution that offers advertisers a transparent way to schedule their content on billboards worldwide and makes billboard advertising accessible to all, irrespective of their location.
- The client discovered that by using IoT, it’s possible to bring their business idea into reality. They wanted to develop a DIY IoT Digital signage solution and an app-based platform that could give insights into the demographics of potential viewers.
- PsiBorg developed and deployed a comprehensive, fully operational digital signage IoT solution and advertisement platform. The platform allows the scheduling of advertisements on a billboard, offering accessible, user-friendly, and transparent advertising.
- We developed a web-based advertisement platform and a mobile application, both for Android and iOS users. The platform allows content delivery using IoT and AI. Also, it offers a systematic detail of all the available billboards, such as billboard location, venue type, average audience age, and available time slots according to dates.
- We also added offline burner ad support, which allows the advertiser to play a burner ad even when there is no internet connection on the billboard. The platform we designed consists of multi-user panels, viz., super admin, clusterhead, sub-admin, advertiser, and business owner.
About the Project
The primary objective of our client- “PostMyAd” is to democratize billboard advertising, making it accessible to all regardless of their location or advertising experience. They wanted a solution where the advertisers could choose from a diverse range of billboard options, leverage demographic insights to target their audience, and schedule ads with
Precision.
The main idea behind the platform’s development is to empower billboard owners by allowing them to list their billboards and earn up to 70% of the revenue from each order.
It was PsiBorg’s first time developing a solution for the advertising industry, and we were excited to do so because it was so unique.
However, as interesting and unique as the project sounds, its development was complicated and difficult, with numerous features and panels.
Technology Used
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Challenges
There are a series of problems with traditional advertisement systems, like no unified platform, a complex billboard booking process, no pricing transparency, and the hesitation of smaller businesses to initiate conversations with sales representatives.
For our team, the challenging task was to integrate the feature where the user could schedule a single-day ad on repetition for 30 seconds or 60 seconds.
In addition, the developers also ran into the issue of integrating an in-built wallet for seamless payment transactions. We used a secure third-party payment gateway and implemented strong encryption and compliance with financial regulations to ensure safer transactions.
Our Innovative Solution
Since traditional billboard advertising has so many loopholes, PostMyAd decided to change it. But for this, they needed a reliable IoT service provider who could develop digital signage solutions and content delivery solutions using IoT and AI.
When they approached PsiBorg Technologies, we had no experience developing digital signage IoT solutions, but we had expertise in IoT. They trusted us and our IoT capabilities, so we partnered to create an IoT digital signage solution for their business.
Our solution was to develop a comprehensive IoT digital signage system that addresses all the issues of traditional billboard advertising and fulfills the client’s vision of bringing democratization to the billboard advertising landscape.
Here’s a list of the key features that we added to the IoT digital signage:
- Transparent billboard access
- Flexible scheduling
- Demographic insights
- Billboard details
- Wallet system
- Content upload & approval
- Insights & Analytics (based on gender, age, and demographics)
- Offline burner ad support
- Scheduled content downloads
Our team developed a multi-user panel system to cater different user groups with designated panels like super admin, clusterhead, sub-admin, advertiser, and business owners. Each panel offers different functionalities specific to their role.
The web-based platform and mobile app are designed to allow billboard owners to list their billboards while also managing inventory, pricing, and availability.
Features
1
Flexible Ad Scheduling
Digital signage allows advertisers to schedule content at specific times or intervals, allowing for precise targeting and maximizing ad impact.
2
In-built Wallet
The system provides a digital wallet for advertisers to manage payments, track expenses, and handle transactions by effortlessly streamlining ad purchasing and transaction processing.
3
Demographic Insights
The smart billboard also gathers audience demographic insights like age, gender, and interest and helps advertisers target ads accordingly.
4
Dynamic Content Management
The smart system gives real-time updates and remote control of content, allowing instant changes based on audience, events, and marketing strategies.
5
Audience Analytics
With the help of the system, monitor and analyze audience engagement, providing data on views, and interactions, thus optimizing ad performance and its effectiveness.
6
Offline Burner Ad Support
This feature ensures that pre-scheduled ads run smoothly even when the network is down, maintaining uninterrupted advertising and brand visibility.
Result
PsiBorg’s IoT development expertise and digital signage IoT solutions helped the client in turning their vision into reality. We created an IoT digital signage product and enabled content delivery using IoT and AI.
This combination of digital signage and Internet of Things improved audience targeting by providing insights while increasing ROI. Furthermore, empowered billboard owners can list their ads on the platform and earn a substantial profit.
This project marked PsiBorg’s successful spree in the advertising industry. Our team overcame the challenges of developing a complex, multi-featured platform and delivered an inventive digital signage solution.
The client was so happy with the outcome that they decided to retain PsiBorg as their core development team.
What We Delivered
- Mobile App
- Billboard app
- Admin dashboard
- User dashboard
- Documentations
- PostMyAd branding and website
Client Testimonial
━ PostMyAd
“I really enjoyed working with PsiBorg Technologies for our IoT based smart billboard solution. Their expertise in IoT product development brought our vision to reality. From concept to implementation, the team exhibited consistent dedication and delivered a fully operational product at the agreed time.
We were so happy with the outcome that we decided to retain PsiBorg as our core development team. Their expertise and dedication have made them an integral part of our success story.”
